
Recorded on September 16, PlanPerfect cofounders Adam Wolford and Sophia Shaw were joined by Steve Holmes, managing director at Public Media Company, which runs the thirty-station strategic planning cohort with PlanPerfect, along with two station leaders from that cohort: Amanda Eichstaedt, executive director and station manager at KWMR in Point Reyes Station, California, and Mike Leal, general manager at KCCU in Lawton, Oklahoma.
Over the hour, they covered the financial picture facing stations since the rescission, what a strategic plan is and what it makes possible in a crisis, how Amanda and Mike used theirs to win board approval and $75,000 in grant funding, and six steps any station can begin this fall.
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